News
Company updates, announcements and industry observations.
July 28, 2008
Google Announces New Advertising Features
Google introduced several improvements to campaign management, reporting and keyword controls. We are currently evaluating the changes and their practical impact for advertisers.
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May 12, 2008
New Landing Page Guidelines
Our team has updated its internal recommendations for landing page design with a stronger focus on usability and conversion quality.
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February 21, 2008
Monthly Performance Report
Several client campaigns achieved improved click-through rates after restructuring ad groups and refining keyword targeting.
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December 10, 2007
Analytics Improvements
New reporting templates make it easier to compare campaign performance across advertising platforms.
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October 2, 2007
Expansion of Search Marketing Services
The K.O. now provides additional consulting services for search advertising strategy and campaign optimization.
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August 18, 2007
Conversion Tracking Tips
Accurate conversion tracking remains the foundation of reliable performance analysis and campaign optimization.
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June 5, 2007
Website Development Continues
Several sections of the website have been expanded. More documentation and reference materials will be published soon.
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March 18, 2007
The K.O. Website Launch
Welcome to the official website of The K.O. This section will be updated regularly with company news and industry observations.
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